iHerb Creative Submission 1 of 2
360 Nutrition:
Collagen + MATCHA
The setting is simple and bright, making it ideal for this particular product.
CHALLENGE: I tried various layouts to integrate green plant elements (per the mood board), but it proved to be distracting from the focal point.
SOLUTION: To incorporate a more subtle plant element, I used a palm leaf to project its shadow in the background, maintaining a clean aesthetic while adding an organic touch. The beech wood surface further complements the natural theme.
The music is fun and warm, matching the mood and pace of the video.
Creative Assets:
Video, Hero Image, Ecommerce Photo
Credits:
Music: Some College by National Sweetheart
Hand Model: Kyle (my son)
Video:
HERO:
ECOMMERCE:
iHerb Creative Submission 2 of 2
OPTIMUM Nutrition:
MICRONIZED CREATINE
I wanted to demonstrate a different style compared to the first video (Collagen + Matcha).
Catering to a specific audience, a product like creatine calls for a dynamic, high-energy, fast-paced video.
In keeping with iHerb’s Design Language, my objective is to ‘simplify the complexities’ related to creatine and generate 'positive energy’ that resonates with this particular target market.
I included a CTA on the end card to provide a better visual reference for where graphics can be placed in this video.
Creative Assets:
Video, Hero Image, Ecommerce Photo
Credits:
Music: Positioned by Track Tribe
Hand Model: me